GET YEARS OF EXPERIENCE WORKING FOR YOU STARTING DAY ONE

I’ve held a lifelong interest in design and sustainability, and I have an innate skill for wrangling talented teams. I have worked alongside some of the top firms in North America. My 20+ years of work experience with residential development projects, communication and marketing agencies, senior design firms and video production companies gives me the confidence, and track record to work in virtually any industry.

I am dedicated to leading incredibly diverse teams in varied environments. I thrive in complex and unpredictable situations, and understand how to motivate people. My drive to create successful teams and build efficiencies enables me to deliver consistently compelling and creative results.

I’m excited to channel these years of experience into a senior leadership role at an innovative firm with an eye on sustainability.

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Design Thinking

I respect and understand all forms of design—the design of a process, project, physical space. Working closely with designers and creatives of all types, I establish the area for them to flourish and accomplish what they need to. I believe that if there are structured processes and accountability in place, successful results—in the form of profit, ROI, and happy clients, will follow.

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Devoted to detail. Dedicated to delivery.

I’m intimately involved with every aspect of ensuring the impeccable execution of any project; initiating, planning, executing, monitoring, controlling and closing projects. I gravitate to complex situations where I’m given opportunities to untangle, tame and produce brilliant results. Your project has my full attention.

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Natural Connector

I form a bridge between the executive suite and the front lines.  As a result of moving in and out of various industries and roles, I have become adept at organizing a complex collective of team members. I become the leading connector between cross functional teams: clients, creatives, executives, owners and everything in between. My leadership results in cohesive work environments and extensive communication for all parties involved.

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Adaptive Agility

Over the past 20 years, I’ve honed my ability to dip into both the detail and the birds eye view on any project. I am able to strategize the macro as well as willing to roll up my sleeves to dabble in the micro if needed. This unique set of ingredients allow me to thrive in new environments, bringing a fresh perspective and unique energy.


 

SKILLS & EXPERTISE

  • Project Management
  • Operations & Logistics
  • Team Development
  • Marketing & Communications
  • Strategic Direction
  • Budgeting / P&L

PROJECTS I HAVE MANAGED

  • Sustainable Development
  • LEED Project Management
  • Residential Interior Design
  • Brand Identity Development
  • Advertising, Websites and Digital Campaigns
  • Social Content Creation
  • Motion Design
  • Media Relations

INDUSTRY EXPERIENCE

  • Residential Development
  • Consumer Package Goods
  • Financial Products & Services
  • Telecommunications
  • Automotive
  • Healthcare
  • Sports & Entertainment
  • Film & Television 

What people are saying

 
Laura and I have worked together at multiple organizations over many years. She is my first call to help out for varied situations that require a senior level executive with experience and expertise. Whether her skills are required to handle a large new Client with complicated goals, or to come into do an analysis of a department that is struggling, she knows how to evaluate the situation and pulls together solutions, process, and most importantly, an excellent team. She is an exceptional leader, mentor, and a trustworthy colleague.
— Janice Bisson, Head of Production, Anomaly
 
 
Laura is like a guiding presence and jumps into a project with both feet. She owns her area and takes care to see it how it works/fits with other parts. That way you often end up with something far greater than you may have started with. With budgets that are always “more for less”, Laura thrived in this environment and brought her high level of professionalism and expertise everyday.
— Caroline Hart, former Group Account Director, Juniper Park\TBWA
 
 
Laura has the remarkable ability to think big while also understanding what is needed for all of the smaller parts in order to achieve success. Key to this approach comes from treating each new project individually and working closely with all team members to design a process catered to its unique objectives. This process is thorough and detailed, and is able to achieve success due to clear understanding for what is required from all team members on how to execute it.
— Tracy Pokroy, Account Manager, Financial Services Industry, Deloitte Canada